AWARD WINNING, INTERACTIVE BEAUTY SHOPPING EXPERIENCE

Project: Coty Nail & Lip Play Station

This multi-brand, interactive unit is a destination – not just a display. The eye-catching lighting in this lively digital display showcases the product in a way that entices customers to engage and buy with remarkable increased sales results of between 47% and 134% reported across three brands.

Our Solution

Designed a ‘Play Station’ that is a destination – not just a display. Digital screens and neon lights transformed the display into a 360° experience, that invites customers to move around the unit, engaging with testers, and discovering products through touch and sight.

• Dynamic design with organic, flowing shapes, vibrant lighting, and built-in technology that naturally captures the attention of shoppers.
• Curved LED screens and bold neon lighting that creates an inviting, interactive space.
• A display that is easily updated for new products and promotions, ensuring it is fresh and exciting every time customers visit.