Lenovo & EDA Defining Brand Presence Across Asia-Pacific

Our Partnership

EDA has been a trusted partner to Lenovo for several years, delivering retail merchandising solutions across the Asia-Pacific region. 

The Mission

Transform Lenovo’s in-store presence into a cohesive and engaging environment that showcases their technology in a way that is accessible, relevant, and memorable for diverse audiences across the Asia Pacific region. Through tailored design, practical execution, and thoughtful storytelling, we help Lenovo connect with shoppers in key markets while maintaining a consistent and impactful global brand presence.

Recent Projects

EDA has collaborated with Lenovo on a range of regional projects, each have been tailored to specific market needs:

• Lenovo Yoga AI Laptop Display
  Designed for a hands-on feel that emphases product features while maintaining brand consistency across different regions.
• Thailand & Indonesia Shop-in-Shops
  Full-scale shop-in-shop rollouts, adapted for local market preferences while aligning with Lenovo's global brands. These spaces include interactive content, live product demos, and localized branding elements to create a seamless in-store experience.