REVLON Next Generation Wall

REVLON_Main Image_Render
Virtual Reality Powered Retail Transformation 
 
Revlon Next Generation Wall 

EDA and Revlon Australia teamed up to create a next-generation retail wall display that would revolutionize the beauty shopping experience. Our innovative approach transformed Revlon’s retail display into a visually stunning market leader, delivering a flexible solution that earned the prestigious Gold Shop! Award for Permanent Beauty Displays in 2023 – proof that innovation pays off.

Our Solution
  • Using rapid prototyping and cutting-edge virtual reality to fast-track the design process allowed us to shave six weeks off production time while saving costs. 
  • Hosting immersive design reviews with client’s design team, allowing them to visualize the display in a fully interactive environment.
  • Prototyping that led to significant cost savings by minimizing the need for physical prototypes.
  • Shopper experience sessions for real shoppers, gathering real time feedback to fine-tune the design based on customer insights.
  • Key display components were 3D-printed, enabling hands-on testing to ensure everything worked flawlessly in the real world.

     2023 Gold Stacked-1

 

The Impact

 

  1. A flexible wall display that is functional and innovative, while catering to shopper behavior and preference. 
  2. A display that supports new product launches and is adaptable to future changes and updates.