VIRTUAL REALITY POWERED RETAIL TRANSFORMATION

Project: Revlon Next Generation Wall Unit

EDA and Revlon Australia teamed up to create a next-generation retail wall display that would revolutionize the beauty shopping experience. Our innovative approach transformed Revlon’s retail display into a visually stunning market leader, delivering a flexible solution that earned the prestigious Gold Shop! Award for Permanent Beauty Displays in 2023 – proof that innovation pays off.

Our Solution

• Using rapid prototyping and cutting-edge virtual reality to fast-trac the design process allowed us to shave six weeks off production time while saving costs. 
• Hosting immersive design reviews with client’s design team, allowing them to visualize the display in a fully interactive environment.
• Prototyping that led to significant cost savings by minimizing the need for physical prototypes.
• Shopper experience sessions for real shoppers, gathering real time feedback to fine-tune the design based on customer insights.
• Key display components were 3D-printed, enabling hands-on testing to ensure everything worked flawlessly in the real world.